Help with Putting Your Business into Words

Copywriting Services from a Virtual Assistant

Providing copywriting services for clients is easily one of my favourite tasks to do. Writing has always been something I’ve enjoyed whether it was at University or for my former corporate career. I enter into my happy place the more I learn about new businesses, along with what motivates business owners, and what they are struggling to convey into words. To demonstrate how this can help you and your business, I will outline past examples of copywriting work I’ve done for clients to show you how much a virtual assistant such as myself can help you with writing. See, it’s not only done by marketers and copywriters.

Blog Posts

It’s easy to assume that blog posts have long lost their traction for businesses and marketing especially with the dominance of podcasts and visual platforms such as Instagram and Pinterest. However, as you are reading this post and considering how many current articles there are on the resurgence and popularity of blogging, you best better believe that businesses are still looking for quality blog content and benefiting from it! In 2021, blogging has evolved from simply stating one’s opinion or compiling a quick guide to providing unique content that educates, inspires, and tells stories.

i’ve written blog posts for:

• a candle company to round out the content on their website and help customers learn more about their products

• a community networking organization to support their podcast episodes

• a cloud-based video surveillance company to help businesses switch over to their system

Website Copy

Photo from Unsplash

As we all know, websites are one of the first points of contact prospective clients go to see what your business is all about and if you can help them. As your business grows and changes, it’s necessary to revise the content so that you are attracting the people that you want to work with. I work to spruce up and write from scratch key website pages such as home, about, product offerings, FAQs, and more. The goal is to use the power of words to keep visitors interacting with your content as long as is necessary to build interest, decide to reach out and eventually make a purchasing decision.

Types of Companies I’ve Worked With Include:

• Gourmet food company looking to freshen up and simplify the copy on her website

• Marketing firm needing assistance to re-launch her website with new copy on current services

• Personal stylist needing help to re-write her about me page.

Social Media Content

Half the battle with creating content on platforms such as Instagram and Facebook is writing captions that captivate and convert. Of course you need a stunning photo or compelling graphic. But once people have taken in the image, then what? This is where I come in.

Clients that I’ve provided captions have received a mixture of long and short form that help build connection, answer common questions, and demonstrate how their product or service can help their audience. To properly begin, I give clients an in-take form to fill out so that I can efficiently learn about the tone behind their business, learn about the people they serve and sell, brand values and more. We all have different ideas on how to interpret something, so I find it’s best to clear this up right away and be on the same page.

Companies I Have Provided Social Media Captions include:

• Accountant/bookkeeper needing help to speak to her audience and attract new business

• Social media coach needing an extra pair of hands to complete her new download library of Instagram captions

Marketing Decks

A client of mine offers project management services for her clients looking to put together marketing presentations to attract investors. My role in these projects is to write the copy, do research, and ensure that investors have all the information to make a favourable decision. Every project has their specific requirements and goals that need to be considered. Sometimes this work will involve several revisions and changes in direction as the project nears completion. It’s definitely a challenge sometimes, but once the project has been completed and my client and the end client are both happy, it’s a feeling like no other!

Examples of the industries I’ve Collaborated On presentations:

• Horse racing company launching a new partnership to attract new investors

• Tequila company launching a new line of products

• Company offering seltzers and other light alcoholic beverages launched a new line of products

• Energy and cannabis-infused beverage start-up

• Water company start-up

VA & Copywriting Go Together!

As a VA, I offer comprehensive copywriting services to help you convey your message for your business. There are many forms that this help can be offered. It’s never a one-size-fits-all approach and what I’ve presented is not an exhaustive list. Maybe Instagram is not your thing and you are looking for quality blog posts to reach your audience or whatever it may be. With my extensive experience offering copywriting services and my well-rounded knowledge of various marketing platforms and systems, you are for sure getting a high-value service that can help your business.